Privacy Policy

Last updated: 15 August 2026

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit or interact with John & Dave at https://john-dave.com.

1. Who We Are

The controller responsible for personal information handled through this Website is Planet SMS Ltd & Planet Divinity Ltd., 1 Austin Boulevard, Sunderland, SR52AL.

Privacy enquiries can be sent through our contact page.

2. Information We May Collect

Depending on how you use the Website, we may collect information you provide directly, such as your name, email address, account details, support messages, form submissions and information associated with a purchase or request. We may also receive technical and usage information such as IP address, browser/device information, approximate location derived from IP, referring pages, pages viewed, timestamps, security logs, cookie identifiers and similar online identifiers.

Where purchases are handled by a third-party payment or marketplace provider, we may receive transaction-related information such as your name, email address, product purchased, transaction identifier, status, amount, currency, referral/tracking information or commission data. We do not necessarily receive or store your full payment-card details; these are generally processed by the relevant payment provider.

3. How and Why We Use Personal Information

We use personal information only where we have a lawful basis. Depending on the circumstances, this may include:

• Contract: to provide something you requested, administer a purchase, account, membership, download or service, or take steps at your request before entering a contract.
• Legitimate interests: to operate, secure, troubleshoot and improve the Website; prevent fraud and abuse; understand service performance; respond to business enquiries; maintain records; and protect our rights, where those interests are not overridden by your rights and interests.
• Consent: where we ask for permission, for example for certain marketing communications or cookies/tracking technologies where consent is required. You may withdraw consent at any time, without affecting processing already carried out lawfully.
• Legal obligation: where processing is necessary to comply with applicable law, regulatory requirements, tax/accounting duties, legal claims or lawful requests.

4. Email Marketing

If you subscribe to receive marketing emails, request information that includes follow-up communications, or otherwise lawfully become eligible to receive marketing from us, we may use your contact details to send relevant messages. Depending on the circumstances, we rely on consent or another basis permitted by applicable direct-marketing law. Every marketing email should provide a straightforward way to unsubscribe. You can also request removal through our contact page.

Email delivery and list management may be provided using services including Aweber, Getresponse, and Amazon. These providers may process subscriber information on our behalf or under their own applicable terms.

5. Cookies and Similar Technologies

The Website may use cookies and similar storage/access technologies for functions such as security, authentication, preferences, traffic measurement, embedded content, affiliate attribution and advertising. Some technologies are necessary for the Website to work. Other technologies may require consent or may fall within a statutory exception depending on their purpose and configuration.

Where consent is legally required, we will seek it before using the relevant technology and provide a way to change or withdraw your choice. Browser settings can also be used to block or delete cookies, although doing so may affect Website functionality.

6. Analytics

We may use analytics tools including Google Analytics to understand how visitors use the Website, diagnose problems and improve performance and content. Depending on the tool and configuration, analytics may use cookies or similar technologies and collect technical or usage information. We apply the consent or other requirements that are applicable to the technology and purpose in use.

7. Advertising and Conversion Tracking

We may use advertising or conversion-measurement services including Google. These technologies may process online identifiers and browsing or conversion information. Where personalised advertising or other storage/access activity requires consent, we will seek consent before enabling it.

8. Affiliate Tracking

Affiliate links may contain identifiers or use cookies and similar technologies so that a merchant or affiliate network can attribute a visit, lead or purchase to us. The relevant merchant or network may process information under its own privacy policy. Where we control the placement of a technology that requires consent, we apply the applicable consent requirements.

9. Embedded and Third-Party Content

Pages may contain content or functionality supplied by third parties, such as YouTube. When you interact with embedded content, the provider may receive technical information and may use cookies or similar technologies subject to applicable law and its own privacy information.

10. Sharing Personal Information

We may share personal information where reasonably necessary with service providers that help us host, secure, maintain, analyse, communicate through or operate the Website and our business. We may also disclose information where required by law, to establish or defend legal rights, to prevent fraud or abuse, or as part of a genuine business sale, restructuring or transfer subject to appropriate safeguards.

We do not sell your personal information in the ordinary meaning of selling a customer list for money.

11. International Transfers

Some service providers may process information outside the United Kingdom. Where UK data-protection law applies and personal information is transferred internationally, we take appropriate steps required by law, which may include relying on UK adequacy regulations, approved contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism.

12. Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for applicable legal, accounting, security and dispute-resolution requirements. Typical retention practices include:

• Enquiries: up to 24 months after the last relevant communication.
• Marketing records: until you unsubscribe, withdraw consent where consent is relied upon, or the data is no longer required for marketing.
• Customer/account records: for as long as reasonably necessary to administer the customer relationship and meet legal, tax, accounting, fraud-prevention or dispute-resolution obligations.
• Analytics information: according to the retention settings configured with the relevant analytics provider.
• Security/server logs: for a limited period appropriate for security, diagnostics and fraud prevention.

13. Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, alteration, disclosure or misuse. No internet service can be guaranteed completely secure, so you should also take appropriate care when sending information online.

14. Your Data-Protection Rights

Depending on the circumstances and applicable UK data-protection law, you may have rights to request access to your personal information, correction of inaccurate information, erasure, restriction of processing, data portability, and to object to certain processing. Where processing is based on consent, you may withdraw that consent. Some rights are subject to conditions and exemptions.

You also have an absolute right to object to the use of your personal information for direct marketing.

To exercise a right, use our contact page. We may need information to verify your identity before completing a request.

15. Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO). Information about making a complaint is available from the ICO at ico.org.uk.

16. Children's Privacy

The Website is not intended for children under 18. We do not knowingly seek to collect personal information from children below that age through the Website.

17. Changes to This Privacy Policy

We may update this policy when our services, technologies, providers, practices or legal obligations change. The “Last updated” date at the top identifies the current version.

18. Contact Us

Privacy questions and requests can be sent through our contact page.